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Research papers

A comparative assessment of the costs and benefits of single location and multiple location telephone interviewing for multi-national research

The aim of this paper is to assess the comparative costs and benefits of single location and multiple location telephone interviewing for multi-national research projects. Special attention is paid to studies involving two or more European countries,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Nick H. Sparrow
Company: Marplan Forschungsgesellschaft mbH
June 15, 1984
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Citation

Sparrow, N. H. (1984a, June 15). A comparative assessment of the costs and benefits of single location and multiple location telephone interviewing for multi-national research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-comparative-assessment-of-the-costs-and-benefits-of-single-location-and-multiple-location-telephone-interviewing-for-multi-national-research